Dubai, UAE- February 2024- Sleep is essential for a person’s health and well-being, yet many Saudis do not get enough sleep, with a large part of the population unaware of the impact of sleeplessness on daily life. According to the World Health Organisation, sleep deprivation is a pressing global health concern that affects millions of individuals worldwide and is responsible for 3x to 10x attention lapses1. The consequences of sleep deprivation are far-reaching, including impaired cognitive ability, mood swings, and an increased risk of chronic health conditions.
A Toluna qualitative survey conducted with >400 consumers in Saudi Arabia in September 2020, revealed that about 2 out of 3 Saudis (~70%) experience sleeplessness, including difficulty falling asleep, waking up at night, and waking up tired in the morning. Yet over 50% did not take any action for their sleep deprivation. For Saudis, a good night’s sleep helps in waking up energized and in a good mood, along with the body feeling refreshed and recovered. However, most Saudi consumers only go to sleep at midnight with an average sleep of 5 to 6 hours on weekdays. Furthermore, only 20% are aware of the role of Melatonin in sleep.
Melatonin is a crucial natural substance that plays a fundamental role in regulating our sleep-wake cycle. However, with modern lifestyle and artificial lighting, our body’s natural melatonin production can be disrupted....READ MORE
Dubai, UAE- February 2024- Sleep is essential for a person’s health and well-being, yet many Saudis do not get enough sleep, with a large part of the population unaware o...
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